Reach and impressions
Reach estimates the unique accounts who see a message, while impressions count total views. Both help explain distribution, not business value on their own.
Meaningful engagement
Track saves, relevant comments, shares and quality of replies. Their usefulness varies by objective and platform.
Website behavior
Use tagged campaign links to review engaged sessions, useful page visits and referral conversion quality.
Results that matter
Connect campaign reporting with leads, purchases, subscriptions or other outcomes you can reliably measure.